Introduction

MarketerMetrics ("we," "us," or "our") is run by Nick Zaridze and operates the website marketermetrics.com. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or purchase our products.

Information We Collect

Information you provide

  • Email address — when you sign up for the free module or purchase the course
  • Name — if you give it at checkout or when you submit your final project
  • Final project submission — your name (as it should appear on the certificate), email, chosen project, a link to your Google Sheet and any message you add, sent through a Google Form
  • Payment information — processed securely through our payment provider (Dodo Payments). We do not store your credit card details.

Information collected automatically

  • Usage data — pages visited, time on site, clicks, scroll depth, and other interaction data
  • Device information — browser type, operating system, screen resolution, and device type
  • IP address and approximate location
  • Referral source — how you arrived at our website

Analytics and Tracking Technologies

These tools only load if you click Accept in our cookie banner. If you click Reject, none of them run. They are loaded through Google Tag Manager.

  • Google Analytics 4 — to understand how visitors use the website (pages visited, signups, checkout clicks, purchases). Google's Privacy Policy
  • Microsoft Clarity — heatmaps and session recordings that show how visitors scroll and click, so we can improve our pages. Microsoft's Privacy Statement
  • Meta Pixel — to measure the results of our Facebook and Instagram ads (signups, checkout clicks and purchases) and to show our ads to relevant people. Meta's Privacy Policy

How We Use Your Information

  • To deliver the course content you purchased or requested
  • To send you the free module and course emails (you can unsubscribe from any email)
  • To review your final project and issue your certificate
  • To process payments
  • To analyze website usage and improve our content and user experience
  • To run and optimize advertising campaigns, including showing our ads to people who signed up (see Custom Audiences below)
  • To communicate with you about your purchase

Cookies

We ask for your permission before using any analytics or advertising cookies.

  • Essential — needed for the website to work, for example keeping you signed in to the course (Ghost) and remembering your cookie choice. These don't need consent.
  • Analytics — Google Analytics and Microsoft Clarity. Only with your consent.
  • Advertising — Meta Pixel. Only with your consent.

You can change your choice at any time with the Cookie settings link at the bottom of every page.

Data Sharing

We do not sell your personal information. We use these service providers to run the course:

  • Dodo Payments — payment processing and invoicing (merchant of record)
  • Ghost (self-hosted on Hetzner servers in the EU) — the website and your course account
  • MailerLite — course and marketing emails
  • Brevo — sign-in emails for the course
  • Google — Google Forms and Google Sheets for final project submissions and the certificate register, and Google Analytics
  • Microsoft Clarity and Meta — analytics and advertising, only with your consent

Ads on Facebook and Instagram (Custom Audiences)

If you sign up with your email, we may upload it to Meta in hashed (encrypted) form. Meta uses it only to match it to a Facebook or Instagram account, so we can show you our ads there, or stop showing them if you already bought the course. Meta deletes the hashed emails after matching. To opt out, unsubscribe from our emails or email us and we'll remove you.

Certificate Verification

If you earn a certificate, its ID, your name, your final project type and the issue date are listed in our certificate register so that anyone with the ID can check it at marketermetrics.com/verify. To have your certificate removed from the register, email us.

Data Retention

We retain your email address and purchase records for as long as necessary to provide our services and comply with legal obligations. You can request deletion of your data at any time.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Opt out of marketing communications
  • Opt out of targeted advertising

Children's Privacy

Our website and products are not directed at children under 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at:
nick@marketermetrics.com