Built for beginners
6,000+ words of hands-on instruction
Learn the data skills
that get you
hired
in marketing.
Most marketing courses teach you theory and skip the spreadsheets. This one is the opposite. Real campaign data, step by step, until you actually know what you're doing. No coding. No experience required.
Built for People Starting Out
Marketing students
Get ahead of your classmates. Walk into internship interviews knowing how to actually work with data, not just talk about frameworks and funnels.
Career switchers
Moving into marketing from another field? Every job posting asks for "data skills" but nobody tells you what that means in practice. This course gives you the specific spreadsheet skills hiring managers are looking for.
Junior marketers
Already in a marketing role but feel lost when someone sends you a spreadsheet full of campaign data? You're not alone. This course fills the gap your degree or bootcamp skipped.
You're Learning Marketing. But Nobody Teaches You the Numbers Part.
You've studied funnels, branding, content strategy. Maybe you've run a few campaigns.
Then you open a spreadsheet full of campaign data and freeze.
Which channels are actually working? What's your cost per lead? How do you prove your work is driving results?
Most marketing courses skip this entirely. They teach theory and leave you to figure out the data on your own.
That's the gap this course fills.
"Can't AI Just Analyze My Data?"
It can. And it should. AI is a great tool for working with data.
But AI doesn't know what questions to ask. You do.
If you can't tell the difference between ROAS and ROI, don't know how a pivot table works, or can't spot when data looks wrong, AI will give you confident, polished nonsense.
The marketers who use AI well are the ones who understand their data first. This course gives you that foundation so you can use AI as a multiplier, not a crutch.
4 Chapters. Real Marketing Data. Skills You'll Use Every Week.
Spreadsheet basics
Start from zero. By the end of this chapter, you can navigate spreadsheets confidently, sort and filter campaign data, calculate total spend by channel, compare ROAS across channels, spot hidden high-performing campaigns, and apply conditional formatting to make data readable at a glance.
Formulas
Clean messy campaign naming data, build a full conversion funnel analysis from raw numbers, calculate ROI and customer acquisition cost, and master VLOOKUP and INDEX-MATCH with real marketing examples. Every formula is explained with what it does, why you need it, and when to use it.
Pivot tables
Summarize thousands of rows of data in seconds. Create pivot tables from large marketing datasets, compare channel and campaign performance combinations, analyze trends over time, and build interactive reports using data slicers. This is the chapter where working with data starts feeling fast.
Charts and visualization
Turn numbers into stories your team and stakeholders actually understand. Learn which chart type fits which metric, build combo charts for comparing multiple metrics on one view, and create visuals that communicate performance clearly without needing a 20-minute explanation.
How the Course Works
Start free
Read Chapter 1 at no cost. No credit card required. See if the teaching style and level of detail work for you before spending anything.
Unlock the full course
If you like what you see, get all 4 chapters for $29. You'll receive the complete PDF instantly in your inbox.
Practice on real data
Every chapter uses real marketing datasets with step-by-step walkthroughs. Follow along in your own spreadsheet, complete the exercises, and build the skill by doing the work, not just reading about it.
This Isn't a Surface-Level Overview
Here's what you're getting:
6,000+ words of detailed, structured instruction
Deep-dive content across 4 comprehensive chapters.
Real marketing datasets in every chapter
No generic data. Work with actual campaign numbers.
Step-by-step walkthroughs with screenshots
Know exactly what to click and why, every single time.
Deep-dive formula explanations
Learn the "why" and "when" behind every marketing formula.
Exercises to build muscle memory
Practice makes perfect. Every chapter ends with hands-on work.
Written entirely for beginners
No assumed knowledge. Every concept explained from scratch.
This is a complete course, not a cheat sheet or a quick overview. If you work through all four chapters, you will be comfortable working with marketing data in spreadsheets.
$29 for the Full Course
All 4 chapters. All exercises. All datasets. Delivered as a PDF to your inbox immediately after purchase. Or start with Chapter 1 for free and decide later.
Frequently Asked Questions
Everything you need to know before getting started.
Is this really for beginners?
add
Yes. Chapter 1 starts from opening a spreadsheet. Every formula and function is explained step by step with screenshots. If you can use a computer, you can do this.
Why $29?
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This is 6,000+ words of hands-on instruction with real marketing datasets. It's priced so that a student or someone between jobs can afford it without thinking twice.
Can't I just learn this on YouTube?
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You can learn pieces. But you'll spend hours jumping between videos that use random example data and never build a coherent understanding. This course is built specifically for marketing. Every dataset, formula, and example is something you'd encounter in a real marketing job.
Why not just use AI to analyze data?
add
You should use AI. But you need to understand your data well enough to ask the right questions and spot when AI gives you a wrong answer. This course builds that foundation so AI becomes a tool you control, not one you blindly trust.
What format is the course?
add
PDF. You get it instantly via email after purchase. Read it on any device, highlight it, come back to it anytime.
Your First Marketing Dataset Is Waiting
Chapter 1 is free. No credit card. No commitment. Just open it and see if this is how you want to learn.