Built for beginners
Real campaign data, step by step
Learn the data skills
that get you
hired
in marketing.
Most marketing courses teach you theory and skip the spreadsheets. This one is the opposite. Real campaign data, step by step, until you actually know what you're doing. No coding. No experience required.
Built for People Starting Out
Marketing students
Get ahead of your classmates. Walk into internship interviews knowing how to actually work with data, not just talk about frameworks and funnels.
Career switchers
Moving into marketing from another field? Every job posting asks for "data skills" but nobody tells you what that means in practice. This course gives you the specific spreadsheet skills hiring managers are looking for.
Junior marketers
Already in a marketing role but feel lost when someone sends you a spreadsheet full of campaign data? You're not alone. This course fills the gap your degree or bootcamp skipped.
You're Learning Marketing. But Nobody Teaches You the Numbers Part.
You've studied funnels, branding, content strategy. Maybe you've run a few campaigns.
Then you open a spreadsheet full of campaign data and freeze.
Which channels are actually working? What's your cost per lead? How do you prove your work is driving results?
Most marketing courses skip this entirely. They teach theory and leave you to figure out the data on your own.
That's the gap this course fills.
"Can't AI Just Analyze My Data?"
It can. And it should. AI is a great tool for working with data.
But AI doesn't know what questions to ask. You do.
If you can't tell the difference between ROAS and ROI, don't know how a pivot table works, or can't spot when data looks wrong, AI will give you confident, polished nonsense.
The marketers who use AI well are the ones who understand their data first. This course gives you that foundation so you can use AI as a multiplier, not a crutch.
4 Modules. Real Marketing Data. Skills You'll Use Every Week.
Spreadsheet basics
Start from zero. By the end of this module, you can navigate spreadsheets confidently, sort and filter campaign data, calculate total spend by channel, compare ROAS across channels, spot hidden high-performing campaigns, and apply conditional formatting to make data readable at a glance.
Formulas
Clean messy campaign naming data, build a full conversion funnel analysis from raw numbers, calculate ROI and customer acquisition cost, and master VLOOKUP and INDEX-MATCH with real marketing examples. Every formula is explained with what it does, why you need it, and when to use it.
Pivot tables
Summarize thousands of rows of data in seconds. Create pivot tables from large marketing datasets, compare channel and campaign performance combinations, analyze trends over time, and build interactive reports using data slicers. This is the module where working with data starts feeling fast.
Charts and visualization
Turn numbers into stories your team and stakeholders actually understand. Learn which chart type fits which metric, build combo charts for comparing multiple metrics on one view, and create visuals that communicate performance clearly without needing a 20-minute explanation.
How the Course Works
Start free
Read Module 1 at no cost. No credit card required. See if the teaching style and level of detail work for you before spending anything.
Unlock the full course
If you like what you see, get all 4 modules for $49. You get instant access to the course online, plus the solutions sheet and a certificate when you finish.
Practice on real data
Every module uses real marketing datasets with step-by-step walkthroughs. Follow along in your own spreadsheet, complete the exercises, and build the skill by doing the work, not just reading about it.
This Isn't a Surface-Level Overview
Here's what you're getting:
4 modules of structured, step-by-step instruction
From your first SUM to pivot tables and charts.
Real marketing datasets in every module
No generic data. Work with actual campaign numbers.
Step-by-step walkthroughs with screenshots
Know exactly what to click and why, every single time.
Deep-dive formula explanations
Learn the "why" and "when" behind every marketing formula.
Exercises to build muscle memory
Practice makes perfect. Every module ends with hands-on work.
Written entirely for beginners
No assumed knowledge. Every concept explained from scratch.
A quick quiz after every module
5 questions. Try again until you get it right.
Final project + certificate
New data, reviewed by me personally. Verifiable online.
This is a complete course, not a cheat sheet or a quick overview. If you work through all four modules, you will be comfortable working with marketing data in spreadsheets.
Certificate
Earn a certificate employers can check
After Module 4 you do a final project on data you've never seen. Pass it and you get a certificate you can add to LinkedIn and show in interviews.
Pick your industry
E-commerce, SaaS or a local business. 8 tasks on a new dataset, and no solutions sheet to copy from.
Reviewed by me
I check every project myself. You get your certificate, or notes on what to fix, within 3 working days.
Anyone can verify it
Each certificate has its own ID and QR code. A recruiter can check it at marketermetrics.com/verify.
Who made this
Hi, I'm Nick.
At 18 I moved to a new country for university with $2,000. Part of it I earned myself. The rest came from my dad selling his car to help with my studies and living costs.
I applied for a sales job, and HR suggested I try content writing instead. Writing got me in the door. The marketing side came easier to me, so I moved into a marketing assistant role. That's where the spreadsheets started.
At first, proving my point was hard. Without numbers, I couldn't show what was working and what wasn't. Every spreadsheet skill I picked up made the job easier.
This course is those skills, in a simple order, on real marketing data.
Nick Zaridze, creator of MarketerMetrics · nick@marketermetrics.com
Start free. Upgrade when you're ready.
Module 1 is open to everyone. The full course unlocks the other three modules, the solutions and your certificate.
| What you get | Module 1 Free | Full course $49 |
|---|---|---|
| Module 1: Spreadsheet basics | check_circle | check_circle |
| Module 2: Formulas (VLOOKUP, INDEX/MATCH, funnels) | — | check_circle |
| Module 3: Pivot tables | — | check_circle |
| Module 4: Charts and visualization | — | check_circle |
| Practice datasets in Google Sheets | check_circle | check_circle |
| Solutions sheet for every exercise | — | check_circle |
| Certificate when you finish | — | check_circle |
| Email support from the author | check_circle | check_circle |
| Read free |
Get it
14-day money-back guarantee |
One-time payment. Lifetime access. Already bought? Sign in
Frequently Asked Questions
Everything you need to know before getting started.
Is this really for beginners?
add
Yes. Module 1 starts from opening a spreadsheet. Every formula and function is explained step by step with screenshots. If you can use a computer, you can do this.
Why $49?
add
Four modules of hands-on instruction on real marketing datasets, a solutions sheet and a certificate. Less than a single hour with a tutor, and if it's not for you, the 14-day money-back guarantee covers you.
What if I can't afford it right now?
add
Email me at nick@marketermetrics.com and tell me a little about your situation. If $49 is out of reach right now, I'll give you free access. These skills can help you find work and grow, and money shouldn't stop that.
Can't I just learn this on YouTube?
add
You can learn pieces. But you'll spend hours jumping between videos that use random example data and never build a coherent understanding. This course is built specifically for marketing. Every dataset, formula, and example is something you'd encounter in a real marketing job.
Why not just use AI to analyze data?
add
You should use AI. But you need to understand your data well enough to ask the right questions and spot when AI gives you a wrong answer. This course builds that foundation so AI becomes a tool you control, not one you blindly trust.
How do I get access after I buy?
add
Right after you pay, you get an email with a login link. Click it and you're in. No password needed. Lost the email? Go to marketermetrics.com/login and enter the email you used at checkout. Your access never expires.
How long does it take?
add
About a weekend, or an hour a day for a week. The final project takes another few hours. There are no deadlines, so go at your own pace.
How do I get the certificate?
add
Finish the four modules, then do the final project: pick one of three companies (e-commerce, SaaS or a local business) and complete 8 tasks on a new dataset. Submit your Google Sheet, I review it personally, and within 3 working days you get your certificate or notes on what to fix.
Can employers check my certificate?
add
Yes. Every certificate has its own ID and a QR code. Anyone can enter the ID at marketermetrics.com/verify to see your name, your project and the date it was issued.
How does the refund work?
add
Email nick@marketermetrics.com within 14 days of buying, with your order ID. You get a full refund. No questions asked.
What format is the course?
add
An online course. After you buy, you sign in with your email (no password) and get all four modules, the practice workbook and the solutions sheet. Read it on any device and come back to it anytime.
Your First Marketing Dataset Is Waiting
Module 1 is free. No credit card. No commitment. Just open it and see if this is how you want to learn.